ON THE FRONTLINES: DOING BUSINESS IN CHINA is the only resource of its kind, about the only country of its kind. Presented by
The Atlantic magazine, these five DVDs plus a content-rich CD-ROM explore aspects of China never before seen on film or video, offering unfettered access and unfiltered information. These DVDs have been distilled from over 800 hours of high-definition footage and over 200 candid interviews, from the executive suites to the factory floors of China.
The four main programs unravel Chinese business culture. They are hosted by James Fallows, considered the dean of China-based American reporters, and journalist Emily Chang. The programs are followed by a freewheeling discussion between Fallows and Joe Nocera, an influential business columnist with The New York Times. The unique architecture of these disks allows you to create a personalized experience that can vary in length according to your needs. The CD-ROM contains unique business information, some of which sells separately for as much as $149.
This is the only resource of its kind on DVD, capturing the nuance, tone and gesture necessary to understand China on any level. You will see why Pizza Hut succeeded bigtime in China, while its rival Dominos failed, and how General Mills beat out both Kellogg's and Quaker Oats at the Chinese breakfast table...but not with cereal.
The most recent reports predict over 9% growth for the Chinese economy in 2009. While this is less than the double-digit growth of recent years, it is truly amazing in the midst of a global recession. China is still on track to become the world's largest economy within 20 years. If you plan on having a career in the 21st century, ON THE FRONTLINES is one of the best investments you will ever make.
Among many things viewers will learn:
-- In China yes might mean something totally different from what you expect.
-- Chinese contracts are very different from Western contracts. Certain costs are not mentioned but are expected to be paid.
-- If you are given a gift, swiftly reciprocating can be an insult.
-- Why you should never go to China for a few days just to get a deal done.
-- How to get around The Great Firewall of China on the Internet.
-- Why the boardroom is not where the real negotiations take place.
-- How contracts are enforced without going to court.
-- Why many Chinese describe Americans with the seemingly contradictory words arrogant and friendly.
-- How to manage quality control.
-- Innovative techniques that Chinese companies are use to thwart intellectual property theft.
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